AMF Bakery Systems Welcomes Business Development Leader To Global Team

Richmond, Virginia – AMF Bakery Systems (AMF) welcomed Guillaume Joly to the role of Business Development Manager this week, as the Company’s focus on innovative production solutions for artisan bread and rolls, pizza, flatbreads, cakes, pies, pastries, and croissants continues to grow around the world.

Mr. Joly will work alongside AMF’s Director of U.S. Sales for AMF Tromp and AMF Den Boer technologies, Clint Adams, to support customers in North America seeking complete automation solutions for artisan bread and rolls, pizza or flatbreads, cakes or pies, and pastries or croissants. As a dual
role, he will also work closely with AMF’s sales, engineering, and research & development teams in the Netherlands to help drive the product strategy for AMF Tromp sheeting and laminating technologies as they apply to artisan bread, croissant and pastry products specifically. Joly will report to President of AMF Bakery Systems, Jason Ward.

“We are eager to have Guillaume join our team,” mentioned Ward. “He brings expertise in artisan bread and laminated product formulation, bakery process, and best-in-class equipment design that will help drive our overall business strategy while strengthening our commercial and technical teams.”

Mr. Joly graduated with a Bachelor of Business Administration from Ecole Supérieure de Commerce et de Gestion in Paris and obtained a National Degree in baking from the Institut National de la Boulangerie Patisserie. In his new role, he will leverage his professional experience of over 24 years in the baking industry and his passion for providing exceptional customer solutions and service.


Bakeries around the world partner with AMF Bakery Systems – inclusive of AMF Tromp and AMF Den Boer – for best-in-class unit equipment and complete system solutions, from mixer to marketplace, that improve operations, products, and bakery success.

With global reach and local presence, AMF is the only truly global partner delivering complete system solutions that empower bakeries to rise. AMF Bakery Systems is a proud member of the Markel Food Group.